Fundamentals of Sport Marketing (Sport Management Library)

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Covers material based on the research and developments that have taken place in sport marketing, sport management, and the sport industry. This title features appendices that contain directories of sport businesses, associations, trade publications, and academic journals.

Publisher ‏ : ‎ Fitness Information Technology; 3rd edition (1 Jun. 2007)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 417 pages
ISBN-10 ‏ : ‎ 1885693788
ISBN-13 ‏ : ‎ 978-1885693785
Dimensions ‏ : ‎ 21.59 x 3.18 x 27.31 cm

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